This event documentary traces the extraordinary journey of Jean-Claude Darmon, a key figure in French sports and a pioneer of sports marketing in Europe. Through never-before-seen archives and exclusive interviews, the film explores the rise of this visionary self-made man, born in Oran, who became the man behind some of the biggest deals in modern football. From his beginnings in advertising to his key role in the media coverage of sports, Jean-Claude Darmon – A Life of Negotiations is an intimate and political portrait of an influential man, often unknown to the general public